adidas
adidas
Stop 6: Los Angeles
adidas terrace tour
FINAL STOP & ULTIMATE DROP
Adidas Fútbol Society wrapped up its six-city tour with a dynamic activation in West Hollywood, bringing soccer nostalgia and club culture to life just off Melrose Ave. This final stop celebrated the highly anticipated Manchester United vs. Arsenal matchup and introduced the adidas Archive Collection, featuring retro kits, jackets, and Gazelles from LA Galaxy, Inter Miami CF, LAFC, Timbers, and Sporting KC. One of the standout design elements was the club lockers, which doubled as a prime photo moment, while the bodega concept from previous stops evolved into a soccer-inspired corner store filled with memorabilia, vintage team photography, and a custom zine and newspaper stand.
Popping up for four days, the event launched with a Manchester United takeover, debuting their new kit alongside a player panel and signing session. The following night merged rival clubs Manchester United and Arsenal for an exclusive event and opening party, setting the stage for an unforgettable experience. When open to the public, fans engaged with retro-inspired photo studios, archival memorabilia, customization stations, and curated local food and cocktails. Every detail contributed to an immersive environment that honored soccer’s deep-rooted history and its ever-evolving influence on culture.
Roles & Responsibilities:
Roles & Responsibilities:
Event Production + Project Management
Oversight in Scenic Fabrication + Installations
Prop & Decor Sourcing
Client Management
Video Integration to Retro TV Tower
Signage + Graphics Trafficking & Fabrication
Opening Launch Party Vendor Coordination (Catering, Bar, Activations)
All Vendor Coordination + Onsite Management
Full Gallery:
