Beyond the pitch, the event immersed guests in an authentic fútbol celebration, featuring a barbershop, an asado station, gaming tables, and an outdoor block party. Live muralists captured the spirit of Argentina and Colombia in real time, painting the energy of the tournament as it unfolded. The space also paid tribute to Lionel Messi, alongside other adidas-sponsored players, incorporating their cultural influence throughout the venue. More than just a watch party, this stop embodied the passion, artistry, and global influence of fútbol, uniting fans, athletes, and creatives for an unforgettable experience.