adidas
adidas
Stop 3: New York
adidas terrace tour
Brooklyn Takes The Pitch
The third stop of the adidas Fútbol Society tour took over Brooklyn, transforming a 10,000-square-foot space into an immersive celebration of Copa América and stadium culture. Designed to capture the intensity of competition and the creativity of fútbol, the activation was a vibrant fusion of sport and design. Towering fabric swags in the colors of Colombia, Jamaica, Argentina, Mexico, Chile, and Peru draped from the truss, setting the scene for an experience that united fans, athletes, and creatives. A locker room-inspired exhibit showcased team jerseys, memorabilia, a vintage coach’s desk, and a striking boot wall celebrating the relaunch of the iconic F50 cleat.
A dramatic 14-foot LED tunnel led into the heart of the space, where a custom F50-inspired statue paid tribute to the cleat’s speed and agility. Guests tested the F50 on a 24-by-40-foot pitch, watching local soccer clubs compete in high-energy three-on-three mini-tournaments from custom bleacher seating. The activation also featured curated programming, including custom jersey displays, locker prizing, nail art, and exclusive food and beverage offerings inspired by Copa América. The experience kicked off with a private opening party blending music, culture, and sport into an unforgettable night in Brooklyn.
Event Production + Project Management
Oversight in Scenic Fabrication + Installations
Playable Scaled Pitch Setup
Prop & Decor Sourcing
Custom LED Tunnel Installation
Client Management
Signage + Graphics Trafficking & Fabrication
Opening Launch Party Coordination (Catering, Bar, Nail Art, & More)
Technology Support
All Vendor Coordination + Onsite Management
Trucking & Overall Tour Logistics Management
Roles & Responsibilities:
Roles & Responsibilities:
Full Gallery:
