adidas

adidas

Stop 1: Miami

adidas terrace tour

Game on, Miami.

The Adidas Fútbol Society 2024 Tour kicked off in the heart of Miami’s Art District, bringing energy, culture, and passion to the city’s vibrant Latinx community. This immersive pop-up experience featured striking fabricated elements, including a massive 15’ x 40’ oak wall displaying the 2024 MLS team kits, a retro-inspired 6’ tall TV tower, and a bodega serving Café Bustelo. Guests engaged in hands-on activations like jersey customization, exclusive T-shirt drops, and a 30-year retrospective of the legendary Predator cleats, blending nostalgia with modern fútbol culture.

The event came to life with live music, appearances by renowned athletes, interactive locker giveaways, and an exclusive retail showroom featuring the latest terrace styles and jerseys. A standout feature was a vibrant mural by Miami-based artist Juan Pablo Almonacid, capturing the city’s unique cultural essence. Seamlessly merging sport and community, this dynamic activation created an electrifying space where soccer fans could celebrate their love for the game while embracing Miami’s rich and diverse fútbol culture.

Roles & Responsibilities:

Roles & Responsibilities:

  • Event Production + Project Management

  • Oversight in Scenic Fabrication + Installations

  • Prop & Decor Sourcing

  • Client Management

  • Signage + Graphics Trafficking & Fabrication

  • Outdoor Graphic Installations

  • Technology Support + Retro TV Video Integration

  • All Vendor Coordination + Onsite Management

  • Trucking & Overall Tour Logistics Management

Full Gallery:

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